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Bio-Trends for 2011

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  • October 15, 2010



Going Green

Is Green the New Black for Biz?

(Biotech, Life Science Trends I See for 2011

It would seem so, from all the press coverage those familiar business names above.

Biodegradable packaging for edibles is the holy grail for companies selling lots and lots of food. Think back, how long has it been since McDonald's substituted cardboard for their polystyrene foam clamshell sandwich boxes? For everything you'd want to know and more about this part of McDonald's history, visit Industrial Ecology Compendium.

So being eco-smart isn't exactly a piece of cake (or bag of Sun Chips, as Frito-Lay soon found out). About a year and a half after a "noisy" marketing blitz announcing the environmentally responsible packaging, "The World's First 100% Compostable Chip Package" is no more. See The Huffington Post's article.

Did you miss out on the bag's fortissimo crinkling? No worries. Read, watch and listen to this.

Another packaged goods company seems to be scoring a better game with their Green Works brand, raising funds for U.S. schools in exchange for "green footprints." Healthier than the Green Stamps I recall collecting for purchases 'way back when. Brandweek describes the initiative that includes a Facebook application.

Then there's Google. Where Google goes, so does the country?

"Does Google Have an R&D 'Disease'?"

Clever headline, but maybe mistaken. Without the R&D "Disease" we might still be hauling stones in sliding carts and making wheel prototypes would be left to the crazies. Just so you know where I'm coming from: as a former research food chemist (long, long ago former), I was privileged to propose and work on numerous projects that were only tangentially related to food, similar to the "skunk works" R&D popularized later.

Coming back to Google, one of their latest investments is offshore energy wind farms -- yet to be built. Now THAT's taking a long-term view of green. But totally logical, given Google's colossal data storage (and thus cooling) requirements.

Then there are industrial green applications, such as the all-natural, biodegradable engineering polymer that you might find one day under the hood of your car.

These examples are just a tip of the iceberg, as you'll discover if you "Google," "Ask," "Bing" or search elsewhere on "green" and "environment." So yes, being eco-smart is smart. Sometimes it just takes a bunch of trial and error.

Filed under: Ecology; Green


The Human Condition
.....This is Your Brain on ...
.....Aging Population
..........Youthful Aging
.....Human Nature - so What's New?
.....The Past In/Is Our Future

New Human Realities
.....Health Awareness
.....Multi-tasking and "Always-on"
.....Science & Education
.....Complexifying Simplicity
.....Economic Influences & Consequences
.....New Controversies & Dilemmas
.....Privacy Issues

Actions Speak Louder …
.....The New Philanthropy
.....Cooperation Rising
.....Funding, IPOs, IP

Tech Tools
.....E-books & E-learning
..........Why Print Won't Die
.....Simplifying Complexity
.....The Cloud (Computing)
.....At the Speed of … a Tweet

.....Appropriate & Sustainable Tech
.....Ag-Bio - Green Superpower
.....Going Green
..........Home Solar
.....Future Transport

Some Bio-Picks (no "movie" pun intended)
.....Disappearing Biodiversity
..........Impact of Monoculture and Locavorism
.....All Kinds of Omics
.....All things Nano

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